[Image: The End And The Beginning by August Brill used under CC Attribution 2.0 Generic license]

I’ve been told in the past you should never start new things on a Friday, but I’m not always the best at following advice.

Yesterday was my final day with Effective Inc. Today is the first day of my new adventure as an independent researcher.

I am grateful for my time with Effective and all of the amazing and talented people — both colleagues and clients — I’ve met over the last three years. And I am thankful for the opportunities I got to further develop my craft as a researcher and strategist (not to mention getting the chance to work in places like Japan and Saudi Arabia). I wish nothing but the best to my former colleagues and I look forward to seeing what happens next for Effective.

As for me, I’m starting the exciting process of lining up clients and work for the months to come. If you have need for some tactical end user research or experience strategy assistance (or know someone who does), drop me a note!

(Image: The End And The Beginning by August Brill used under CC Attribution 2.0 Generic license)