The Pew Internet & American Life Project is a god send for those looking for quick online demographic information. Well indexed and all publicly available, its a resource that demands you pay attention to it.

For example a quick search reveals that there are approximately 77 million American Adults who go online daily. Of those 58% (44.7 million) go online daily. Of those folks who are online daily:

  • 7% read someone’s blog (3.4 million)
  • 4% engage in discussions in chat rooms or discussion board (1.7 million)
  • 2% create blog entries (.9 million)

source: Daily Internet Activities, accessed 4.14.2005